The blog. It’s the oft-overlooked stepchild of a website; yet, positioned properly, it can generate an almost unlimited number of highly qualified leads.
There is a proven, five-step process for transforming your blog into a high performing conversion funnel engine for acquiring qualified prospects. We’ll go through examples of blogs that are doing it right—along with some examples of what not to do. No matter what you’re selling, you’ll learn how to design your blog for maximum conversion success.
Every business with an online presence has steps that a person must follow to become a customer. Whether people are buying your product or signing up for some other service, there will always be a certain number of steps they’ll have to take before they open their wallets and give you their hard-earned money.
The process by which you engage your prospect and turn them into a paying customer is called a sales funnel. A funnel exists at every one of your touch points—and one of the most valuable of these is your company’s blog.